Essential Features Every E-commerce Website Must Have
Comprehensive guide to essential and important features that a professional e-commerce website needs to increase sales and improve shopping experience.
In the era of rapidly developing e-commerce, building a professional e-commerce website is essential for every business. However, for an e-commerce website to be truly effective, it needs to be equipped with all the important features.
Product Display Features
Professional Product Catalog
The product catalog is the heart of an e-commerce website. You need:
- High-quality images: Multiple angles, zoomable
- Detailed descriptions: Technical specifications, highlights
- Clear pricing: Display original and promotional prices
- Category classification: Easy search and filtering
Search and Filter Features
Help customers quickly find desired products:
- Smart search bar: Suggest results while typing
- Multi-criteria filters: Price, color, size, brand
- Flexible sorting: By price, popularity, newest
Shopping Cart and Checkout
Convenient Shopping Cart
The shopping cart needs to:
- Easy add/remove products
- Clear total display
- Save cart: For non-logged-in customers
- Quick quantity update
Simple Checkout Process
"Fewer checkout steps mean higher order completion rates."
Good Checkout Requirements
- One-page checkout: Reduce unnecessary steps
- Multiple payment methods: Cards, e-wallets, COD
- Guest checkout: No mandatory registration
- SSL security: Ensure information safety
Customer Account Management
Registration and Login
- Quick registration: Only email and password required
- Social login: Facebook, Google
- Forgot password: Easy recovery
Personal Dashboard
Customers can:
- View order history
- Track delivery status
- Manage shipping addresses
- Save favorite products
- Update personal information
Marketing and Sales Features
Promotional Programs
- Discount codes: Coupon codes, vouchers
- Flash sales: Time-limited discounts
- Combo deals: Bundle discounts
- Points system: Reward program
Cross-selling and Up-selling
- Related products: Suggestions based on viewed products
- Best sellers: Display top sellers
- Customers also bought: Smart recommendations
- Bundle products: Combo suggestions
Reviews and Ratings
Build trust with customers:
- Star ratings: 1-5 star ratings
- Detailed reviews: Customer written feedback
- User images: User-generated content
- Verified purchase: Confirm actual purchases
Shipping Integration
Order Management
- Auto shipping calculation: By address and weight
- Multiple carriers: GHN, GHTK, Viettel Post
- Tracking code: Order tracking
- Auto notifications: Email, SMS status updates
Customer Support Features
Live Chat and Chatbot
- Real-time live chat: Direct consultation
- Chatbot: 24/7 auto-response
- FAQ: Frequently asked questions
- Prominent hotline: Easy to find and contact
Mobile Optimization
Over 70% of transactions from mobile, you need:
- Responsive design: Auto-adjust screen size
- Touch-friendly: Large enough buttons, easy touch
- Fast loading: Optimized images and code
- Mobile payment: Momo, ZaloPay wallets
Analytics and Reporting
Help shop owners track performance:
- Sales statistics: By day, month, year
- Best sellers: Top selling products
- Traffic sources: Where customers come from
- Conversion rate: Conversion metrics
Conclusion
A professional e-commerce website needs to be equipped with all essential features to provide the best shopping experience for customers. Investing in a quality e-commerce website will help businesses increase sales and build a sustainable brand.
However, not every feature is necessary for every business. Choose features that fit your business scale and goals.
Need consultation on building an e-commerce website? Contact us for the best support.